This classification is designed for individuals with aspirations and ambitions to initiate a business in the UK for the first time. Similar to the Innovator visa, the pivotal criterion for the Start-up visa is acquiring an endorsement letter from an officially recognized endorsing entity. All applications will undergo an evaluation based on criteria such as Innovation, Viability, and Scalability.

This evaluation will be conducted by an endorsed endorsing body, and their confirmation of the assessment will be outlined in an endorsement letter. Specific guidelines exist regarding the format and required contents of this letter.

Innovation – The applicant must have a genuine, original business plan that is in line with new or existing market needs and/or has a competitive advantage.

Viability – The applicant is actively developing or already has the required skills, knowledge, and experience and market awareness to run their business successfully.

Scalability – There needs to be evidence of structured planning and of job creation prospects as well as potential to grow into national markets.